Real-world Actions.
Real-world Actions.
Effective Solutions.
Globally, a massive 78% of people worry about the damage humans cause to the planet. Yet, do you also find that getting people to take climate action is difficult? Does it often seem like that when given the choice, most people will opt for the behaviour that is less sustainable but easier or more immediately rewarding despite their concerns for the planet?
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At ACTING FOR GOOD, we focus on helping you make climate-friendly behaviours easier, and more motivating for people, so that they make the changes needed to reduce their climate impact or impact on species extinction. We’ve developed a framework using a behavioural science approach based on how people actually behave (not how we assume they behave) that climate actors and conservation groups like you can apply to scale your effective climate smart and conservation solutions.
Our approach goes beyond merely raising awareness because awareness alone does not translate into pro-environmental action. We focus on helping you come up with EFFECTIVE SOLUTIONS for REAL-WORLD ACTIONS to create MEANINGFUL IMPACT in the world.
How behavioural science can help you to be more effective in protecting the environment?
To answer this question, hover over the following four messages and click on the message you think would be most influential in getting you to reduce your energy consumption at home.
ACTING FOR GOOD has worked with behavioural scientists to develop a bespoke framework to encourage pro-climate actions big or small, common or uncommon, and simple or complex.
The three key focuses of our work:
TURNING THE NEEDLE ON THE CLIMATE CRISIS
ENDING SPECIES EXTINCTION
SPREADING THE USE OF BEHAVIOURAL SCIENCE TO BUILD A MOVEMENT
Find out more about behavioural science, including examples of behavioural science in action.
Contact us for more information on anything mentioned here. We welcome any questions you may have or even the collaborating on a new project.